Paul Gillin

Technology Journalist

Paul Gillin writes, speaks and trains marketers and corporate executives to think like publishers. Gillin specializes in social media for B2B companies. He is a veteran technology journalist with more than 25 years of editorial leadership experience.

Artificial intelligence tackles the written word

Machines are helping humans craft messages more effectively and even writing entire articles. Will they make human scribes obsolete?

A ‘great resignation’ cure: Hire an employee engagement manager

Want to keep your folks from giving notice? Then treat them like they were your best customers.

How to boost cybersecurity defenses using your router

If you work from home, the best cybersecurity protections may be inside a device you never think about: your home router.

Mining gold from Amazon reviews

Why negative feedback is your friend -- and what ‘Amazon’s Choice’ really means

Video meetings don’t have to be live

Asynchronous video can deliver messages more effectively than email does—and make physical encounters more productive.

Vendor onboarding doesn’t have to be a slog

When you contract with a new vendor, a handful of best practices can ensure your new relationship gets off on the right foot, without unwarranted effort.

Web accessibility is good for your soul—and for business

Few websites go the whole nine yards to make themselves fully accessible to the disabled. Yet compliance with the W3C’s Web Content Accessibility Guidelines is well worth the effort.

Furnishing the work-from-home office

The pandemic hammered the office furniture industry, but manufacturers are adapting with new designs that fit the needs of remote employees.

Why e-commerce search is so bad and what may soon fix it

What was that you were searching for? Many e-commerce sites don’t have a clue, so customers give up and leave in a huff without spending a dime. Vector search is solving the problem.

What you need to know about NFTs

NFTs have turned the art world upside down. But, believe it or not, they may also have promising uses in business.

The golden age of computer monitors

Your display is probably the most important aspect of your ergonomic interaction with your computer. Recent advances are nothing short of amazing.

“Deskless” workers are finally getting their day in the sun

The pandemic has driven the transformation of non-office employees to essential workers that software companies are targeting with new tools.

How to inspire holiday cheer remotely

Another holiday season without a Christmas party? Not necessarily. These businesses have conjured clever ideas for remote celebration.

Smart leaders seize the opportunity to rethink the workplace

As our interminable pandemic drags on, organizations are coming to grips with how they’ll adapt to a future that is socially distanced and remote.

Despise passwords? Some good news and bad news

There’s nothing more frustrating than remembering and managing passwords. Efforts are underway to eliminate them . . . sort of.

Someone is selling your personal details—can you stop them?

The willing surrender of personal information has created a shadowy data broker industry. Your lack of privacy is their gain—and your liability.

How to hold better, shorter meetings

Nothing is more tiresome than a meandering meeting with no clear takeaways. So check out these real-world tips to improve meetings from seasoned team leaders.

New digital storefronts shake up online retail—and advertising

As we face new customer privacy restrictions, collaborative retail/media initiatives are developing new ways to collect high-quality customer data and deliver great user experiences.

5G is coming, just not that fast

What business wouldn’t embrace the promise of faster connections to deliver enriched customer experiences anytime, anywhere? That’s what 5G promises . . . eventually.

Customer service: Your greatest competitive weapon

Prompt resolution of customer complaints can create customers for life. Here’s how to measure customer service success.

Load More