Rob Enderle

Rob Enderle is president and principal analyst of the Enderle Group. Previously, he was the Senior Research Fellow for Forrester Research and the Giga Information Group. Prior to that he worked for IBM and held positions in Internal Audit, Competitive Analysis, Marketing, Finance and Security. Currently, Enderle writes on emerging technology, security and Linux for a variety of publications and appears on national news TV shows that include CNBC, FOX, Bloomberg and NPR.

Apple, Microsoft and a radical new theory on the evolution of computing

The upside – and potential downside – of Apple’s WWDC twin OS PC strategy

The upside – and potential downside – of Apple’s WWDC twin OS PC strategy

One of the more interesting announcements at Apple’s WWDC indicates they finally seem to be making the move from x86 to ARM for their desktop PCs. It appears to be the opposite of what Microsoft did in the 1990s…which didn’t work out...

Varjo XR-1:  Rethinking mixed reality and building for the wearable computing future

Varjo XR-1: Rethinking mixed reality and building for the wearable computing future

Can the current problems with augmented reality (AR) and virtual reality (VR) be overcome by what is called either mixed or extended reality (MR/XR) technology? As a harbinger of this blended future, the Varjo XR-1 headset is an...

UCSF and NVIDIA may have just saved us from our noisy future

UCSF and NVIDIA may have just saved us from our noisy future

A breakthrough by the University of California San Francisco using NVIDIA’s AI architecture to create an electrocardiographic link to your brain has resulted in voice-free vocal communication. This could enable the future of...

Lenovo Accelerate: The coming disruptive evolution/evolution of the laptop

Lenovo Accelerate: The coming disruptive evolution/evolution of the laptop

Announcements made at Lenovo Accelerate could indicate a potentially disruptive PC landscape over the next 3-10 years. At the end of this cycle, PCs will certainly look and work very differently than they do today.

Microsoft mixed reality: From a proof of concept to a real enterprise-class offering

Microsoft mixed reality: From a proof of concept to a real enterprise-class offering

One of the more interesting presentations at Microsoft Build was immediately followed by a stream from Google I/O on the same subject. I believe this transitions HoloLens from more of a proof of concept into a real product. I also...

Trillion-dollar Azure Microsoft vs. Windows Microsoft: Finding the better path

Trillion-dollar Azure Microsoft vs. Windows Microsoft: Finding the better path

Conventional wisdom dictates that, to be successful, companies need to aggressively focus on competitors and investors. That ethos certainly defined the Windows-era Microsoft. But today’s Azure-focused Microsoft is far more...

The birth of the virtual window

The birth of the virtual window

The Atmoph Window 2 could change night into day, a bad view into an amazing one, and likely change the attitude of many of us that occupy horrid windowless offices for the better. And the world needs more technology that could make...

Microsoft and the birth of the responsible AI

Microsoft and the birth of the responsible AI

Google’s (now-disbanded) Artificial Intelligence Ethics board and Microsoft’s Responsible AI initiative are critical not only to the utility and safety of AIs but also the potential survival of the race. Getting this right is likely...

How AR, the cloud and AI could change the courtroom experience for the better

How AR, the cloud and AI could change the courtroom experience for the better

After a less-than-ideal tech experience in the CA courts, I look at how AR, AI and the cloud could vastly improve legal trials by removing complexity, increasing reliability and significantly increasing the ability of attorneys (to...

The coming virtual desktop/gaming war: Why your 2025 PC will be in the cloud

The coming virtual desktop/gaming war: Why your 2025 PC will be in the cloud

Looking at both the Windows Virtual Desktop preview and the Google Stadia gaming cloud service, it’s clear these two companies are going to run hard at each other with their unique advantages…but both could be disrupted by Amazon’s...

Hands-on with HoloLens 2: It’s even better than I thought!

Hands-on with HoloLens 2: It’s even better than I thought!

Microsoft has pivoted the device away from what looked like a consumer design focus in the first vision (with an emphasis on design) to a focus on its current practical use (emphasis on function). In the AR space, in terms of devices...

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