Rob Enderle

Rob Enderle is president and principal analyst of the Enderle Group. Previously, he was the Senior Research Fellow for Forrester Research and the Giga Information Group. Prior to that he worked for IBM and held positions in Internal Audit, Competitive Analysis, Marketing, Finance and Security. Currently, Enderle writes on emerging technology, security and Linux for a variety of publications and appears on national news TV shows that include CNBC, FOX, Bloomberg and NPR.

The coming virtual desktop/gaming war: Why your 2025 PC will be in the cloud

Hands-on with HoloLens 2: It’s even better than I thought!

Hands-on with HoloLens 2: It’s even better than I thought!

Microsoft has pivoted the device away from what looked like a consumer design focus in the first vision (with an emphasis on design) to a focus on its current practical use (emphasis on function). In the AR space, in terms of devices...

Apple vs. Huawei: Who can dominate 5G?

Apple vs. Huawei: Who can dominate 5G?

Apple is attempting to get US backing as our country’s champion against Chinese 5G/6G dominance – and that country’s effort to take tech market leadership away from the US. But Apple is the wrong company to do this, both from a...

HoloLens 2 and the beginning of a computing revolution

HoloLens 2 and the beginning of a computing revolution

The HoloLens 2 announcement at Mobile World Congress in Barcelona is part and parcel of the coming visual computing revolution. The first-generation product was impressive (for a first-generation product), but it had critical flaws....

IBM and the future of digital assistants: Building superhumans

IBM and the future of digital assistants: Building superhumans

The IBM Think Conference showcases some fascinating human enhancements that will shortly begin our evolution from human to hybrid-human to and beyond. It’s a fast-approaching future where we are individually more capable, and far less...

Anticipating supercapacitors for laptops, tablets and smartphones

Anticipating supercapacitors for laptops, tablets and smartphones

Supercapacitors are also improving at an impressive rate and are increasingly being used in ever-wider markets – including (soon) our personal devices.

Has Apple become IBM in the ‘80s?

Has Apple become IBM in the ‘80s?

Apple’s financial results bear a disturbing similarity to IBM’s near-collapse in the 1980s – which doesn’t bode well for Apple. The shift from growing the customer base to mining existing customers by increasing prices (while lowering...

How Microsoft failed with Windows 10 Mobile

How Microsoft failed with Windows 10 Mobile

This week Microsoft announced the end of Windows 10 Mobile, which prompted me to look back at its short life and reflect on both why it failed and how it could have easily succeeded.

Smart hearing aids and smart glasses advance the human-machine interface

Smart hearing aids and smart glasses advance the human-machine interface

Two interesting products at CES 2109 showcase the coming future of the machine-human interface: the Livio AI smart hearing aid and the North Focals smart glasses. Here’s how these two products could work together and what the future...

CES 2019: The end of the technology segment as we know it

CES 2019: The end of the technology segment as we know it

At CES this year I spoke to Frank Shaw at Microsoft about big trends. I found his idea that the tech market, as we knew it, was dead…and had been reborn as it always should have been. This is resulting in solutions that truly showcase...

2019 CES: Anticipating a revolution that transcends personal devices

2019 CES: Anticipating a revolution that transcends personal devices

2019 isn’t the beginning or the end of this change, it’s the year it becomes clear that the future will be nothing like the past.

Ford vs. Tesla: Thinking about the problem of innovation

Ford vs. Tesla: Thinking about the problem of innovation

With innovation you have to execute.

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