The disinformation age has arrived. Are you ready?

Disinformation is moving to the corporate sector. In the article from PwC, learn all about how:

  • Disinformation, long a tool of governments, has grown in scope and impact, using the power of social media platforms and widespread access to content creation technologies.
  • Similar techniques on the same distribution channels are being adapted for use in corporate disinformation campaigns.
  • Disinformation strikes at the heart of customer and stakeholder trust. Fighting it successfully is a joint effort by executives in charge of customer relationships, protecting the brand, managing crises and guarding security and privacy.
  • How can you fight a disinformation attack? Understand the mechanics of disinformation, monitor social channels, assess your risks, strategize to control the narrative and put together a disinformation recovery plan.