Does your customer identity and access management (CIAM) inspire trust?

Many do not gain the full value of consumer identity and access management (CIAM) because they confuse it with traditional Enterprise IAM, which focuses heavily on regulatory and security challenges and usually affects the CISO and Chief Risk Officer. CIAM, on the other hand, is a critical component of digital transformation which affects the business success of an organization, and requires working with new and different stakeholders (CMO, CDO, profit centers), different users, different tools. Security and marketing, previously considered strange bedfellows, are a match made in digital heaven with consumer identity and access management (CIAM). Read on to find out why.