Winning Strategies to Exceed Holiday Revenue Goals

Leading up to the 2020 holiday season, the pandemic forced brands to adopt new revenue channels, upgrade technology, and shift focus to digital experiences. Online spend during Cyber Week broke records with 21% growth compared to 2019. Experts predict the upward trend of online shopping will be no different this year.

Shoppers expect personalized and delightful experiences, but they also need a customer journey that can support critical activities. Brands that win during the 2021 holiday season will be those that deliver relevant experiences that help customers achieve their desired action.